Decoration Methods, Simplified: Part II

Nov 26, 2024

In our recent post Decoration Methods, Simplified: Part I, we introduced you to several different types of decoration methods for promotional products. Because there are SO many options, now we're ...

The History of Promotional Products

Sep 30, 2024

If you've ever been to a music festival or convention and walked away with a bag full of freebies, then you know that promotional products work! But did you know that those quirky logoed products h...

Why You Need Promotional Products

Sep 22, 2024

In a world of ever-changing advertisement trends, there is one marketing solution that never grows old – promotional products. Studies show promotional products were ranked as the highest adv...

6 Books That Every Business Owner Should Read

Jul 4, 2024

As business owners, it's crucial to understand the trends that affect your industry and your company. Each day, you consume an incredible amount of data, statistics, and research. However, it's als...

Product Safety: What You Need to Know

May 29, 2024

No matter what they're purchasing, no one wants their products to be unsafe – it's a no-brainer! In the United States, there are several different product safety regulations that promotional ...

Your Guide to Decoration Methods: Part 1

Mar 19, 2024

How do you decide which type of decorating method to use when so many possibilities are available for customized apparel and products? Each decorating choice has various advantages. In this blog, w...

6 Reasons You Need a Company Store

Feb 11, 2024

As more and more companies turn towards e-commerce, shopping online has never been easier or more enjoyable. Ordering branded products is no exception! Company stores give you a convenient and comp...

The Secrets to Attracting Ideal Customers

Feb 4, 2024

You put together the business plan, signed the lease, designed an informative website and…*crickets*. It can be pretty discouraging when you put in the effort, but you're not attracting yo...

What’s Up With Unboxing Videos? The Trend You Must Try

Nov 29, 2023

We all enjoy that element of surprise (well, most of us!). User-generated unboxing videos have popped up more and more on YouTube and other social media platforms, adding a surprising value to prod...

6 Helpful Tips to Address Unhappy Customers

Sep 1, 2023

It's the moment you dread. The phone call you don't want to pick up. The review you're scared to address. Responding to unhappy customers seems like a chore. It can be overwhelming and humiliatin...

Branding 101: Let’s Talk Logos

Jun 19, 2023

A logo is often a company's first impression and it can impact a customer's perception, purchase decisions and overall attitude toward your company. A logo is a symbol or graphic element that repre...

How to Choose Uniforms the Whole Team Will Love

Apr 29, 2023

If you've been in the workforce for a couple of years, you've probably had to wear a company uniform at one point or another! Across all industries, trades, and professions, uniforms are common &nd...

The Power of Perceived Value

Feb 2, 2023

In marketing terminology, perceived value is what consumers think a product is worth to them. Outside factors like personal memories or associations, celebrity endorsements, resemblance to a higher...

How to Make Rush Orders Less Stressful

Jan 26, 2023

Whether you just found out you need products for an event soon, or someone forgot to place an order, sometimes rush orders just happen. And that's okay! Getting your order in last minute doesn't me...

Corporate Social Responsibility and the Beauty of Giving Back

Dec 5, 2022

Organizing a fundraising event. Donating food to a local animal shelter. Serving at a soup kitchen. No matter what you do to give back, volunteering feels pretty good, doesn't it? But it doesn't h...

Generation Z vs. Millennials: What’s the Difference?

Jul 18, 2022

We're all familiar with the stereotypes that characterize the millennial generation- avocado toast, “killing” chain restaurants, and being social media obsessed. But what actually defin...

Sustainability & Environmental Responsibility: Why it Matters

May 27, 2022

As the reality of our planet's changing climate is becoming more and more apparent, being committed to sustainability has become a business imperative in the eyes of consumers. According to a 2018 ...

How Promo Products Can Make a Lasting Impression

Jan 6, 2022

How would you describe your company in 30 seconds? This common sales technique is known as an elevator pitch, and the goal is to captivate the attention of your potential clients and explain how ...

Your Graphic & Web Design Cheat Sheet

Nov 23, 2021

The world of graphic and web design is complicated and there is a lot of terminology out there to learn. To help you out, we've put together a cheat sheet with answers to some of the top graphic de...

Imprint Everything: A Guide to Printing Methods

Nov 2, 2021

Once you've found the perfect promotional product for your business or organization, the next step is to emblazon it with your logo or message. Depending on the item, there may be multiple decorati...

7 Ways to Instantly Make Your Website More User-Friendly

Oct 4, 2021

With more and more people preferring to conduct business exclusively online, a user-friendly website isn't just desirable, it's required if you want to be successful. These seven tips will help you...

The Best Apps For Organization

Sep 27, 2021

For many of us, keeping organized and productive seems to be the goal that haunts us throughout the year – especially in an increasingly digital age where social media, a million calendar rem...

The Power of Promo: Why People Love Freebies

Sep 20, 2021

Getting free items can feel like winning the lottery. Whether it's a free sample at the grocery store or a free trial of your favorite streaming service, it is always exciting to get something for ...

Graphic Design Terms Everyone Should Know

Aug 30, 2021

It can be hard to communicate with a design team on a project when the designers speak their very own language. That's why we have a rundown of words you may come across frequently that can save y...

5 Tips for Boosting Social Media Engagement

Aug 8, 2021

Social media is used for different purposes. News outlets tweet out breaking news, fashion trends are posted on Instagram, and political ads are promoted through Facebook. Social media platforms ar...

Leading the Workplace: How to Develop Your Leadership Skills

Jul 17, 2021

Do you want to lead? Or, are you already in a management or supervisory role and want to be the best leader you can be? Then we've got good news for you. No matter what your current position is lik...

6 Benefits of Customer Loyalty Programs

Jul 3, 2021

Everybody loves getting new business – it's exciting! Because new customers are so crucial to growing a business, many companies pour the majority of their marketing time and energy into gene...

Using Customer Profiles to Find the Perfect Promo Products

Jun 11, 2021

When business owners are asked about the customers they serve, many times, their response is: “Well, we serve everyone…” If a company served everyone, it would be impossible to ...

How to Put Together an Onboarding Kit

May 6, 2021

Employee engagement starts the second a new employee walks in the door, so it's important for companies to make a good impression on their first day! The onboarding process shouldn't just be about ...

Giving Back: The Importance of Corporate Social Responsibility

Feb 23, 2021

Whether you're putting together a fundraiser, donating food to a local shelter, or volunteering at a soup kitchen, supporting causes you care about makes you feel good and makes the world a better ...

5 Healthy Tips for Business Trips

Nov 22, 2020

So, you're traveling for work again. There are only 365 days in the year, can you recall how many days you've been on the road? It doesn't matter if you are traveling internationally to Hong Kong,...

6 Tips on Professionally Reaching New Heights in 2020

Nov 7, 2020

Can you believe 2020 is here? We can't either! With the new decade beginning, it's important to take baby steps that will eventually help you reach your professional goals this year. Whether you ho...

How to be an Empathetic Leader and Still Get the Job Done

Sep 10, 2020

Empathy is the ability to feel the same emotions felt by someone else. This trait allows you to feel pain for a friend whose going through a divorce, or excitement for a sister who was recently pro...

PPE equipment - Friday musings

Apr 17, 2020

Pivoting to providing PPE equipment. Why? Because our trusted suppliers are now in the space and we are distributors of those trusted suppliers with confidence that we can provide what BUSINESSES...

Why You Should Be Having More Fun at Work

Feb 13, 2020

In the past, the words “work” and “fun” were two very different concepts that could never be caught in the same sentence. The old school rationale taught us that if you are ...

Lanyards: Everything You Need to Know

Jan 23, 2020

When it's time to choose the perfect lanyard for your company or organization, you may not be aware of all the things to consider when purchasing your new supplies. Lanyards come in many different ...

5 Invaluable Marketing Books to Help Grow Your Brand

Nov 26, 2019

In the world of business, marketing trends are always evolving and it's easy to be overwhelmed. Sometimes you take one step forward only to be knocked two steps back. Luckily, there are endless res...

Your Product Decorating Questions Answered

Nov 12, 2019

You encounter promo products every single day. You hold them, wear them, and maybe even smell them. But, did you know every one of these products goes through an extensive design process, whether t...

How to Work Smarter, Not Harder

Nov 5, 2019

Do you ever find that no matter how hard you're working, you're not getting the results you want? You put in the long hours at the office, you answer every email, you skip lunch, and yet you're sti...

How to Juggle Work and Life Balance Like a Boss

Oct 29, 2019

Sometimes life gets hard. You don't have to work a night shift from Monday to Sunday to agree with that statement. Even the most effortless of jobs, those we believe to have truly mastered, can ge...

How to Protect Your Business From Hackers

Oct 14, 2019

Business owners have a lot to lose in the event of an unfortunate data breach. From intellectual property to customer lists to bank account numbers, hackers have their eyes set on the most invaluab...

6 Things You're Missing Out on by Not Using Promotional Products

Sep 22, 2019

Promotional products aren't just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a produc...

Customer Experience + Branding: The Relationship Goals of Marketing

Jul 20, 2019

Customer experience can make or break your company. How you and your employees treat customers directly reflects your brand's values. But the truth is, positive customer experiences can be difficul...

4 Ways to Improve Communication

May 9, 2019

Have you ever had this conversation before? Them: "How are you?" You: "Yes." Or have you ever been in a meeting and realized you zoned out halfway through? Or how about when you're at the movie...

What Millennials Want (And How to Work With Them)

Mar 13, 2019

Many people agree that there is a high demand to diversify the workforce with young specialists bearing fresh ideas and new perspectives. Furthermore, we need to prepare this growing generation for...

3 Things Every Busy Professional Needs

Jan 7, 2019

If there's one thing we never have enough of, it's time. We haven't quite figured out a way to freeze time yet, but we have found ways to save it. If you're a busy professional, these three FREE pl...

9 Useful Apps for Sales & Marketing Professionals

Dec 24, 2018

Your phone's ringing off the hook. You've got three meetings back to back. Emails are piling up in your inbox. And when you have a moment to book your next business trip, you wonder how you're ever...

6 Things You're Missing out on by Not Using Promotional Products

Sep 8, 2018

4 Steps to #Winning Social Media

Sep 1, 2018

Social media is one of the fastest growing and ever-changing media platforms in existence. What began as an online community for the younger generations, now encompasses billions of people across t...

5 Fail-Proof Ideas for Your Business Instagram

Aug 25, 2018

What generates over 95 million photos and videos each day, 4.2 billion likes daily and has 700 million active users? You guessed it – Instagram. This photo and video sharing social platform h...

Branding 101: What Makes a Brand Powerful

Aug 18, 2018

A powerful brand is more than just a great logo and a mission statement (although those certainly lay the groundwork for any brand.) We live in a time where competition rises up on every corner, an...

16 Ways Color Affects Your Branding and Marketing

Aug 1, 2018

Substantial research shows why color matters in branding and how it plays an important role in how we experience marketing. These 16 facts give you a glimpse into how you can use color to your adva...

Graphic Design Terms Everyone Should Know

Aug 1, 2018

It can be hard to communicate with a design team on a project when the designers speak their very own language. That's why we have a rundown of words you may come across frequently that can save yo...

How to Manage the Workload of a Leader

Aug 1, 2018

We all have a superstar in the office. They're the ones who get all their work done before the deadline, befriend everyone in the office, manage an entire team, and still make it to the gym every d...

Advice for Getting the Most Out of a Business Trip

Jul 27, 2018

Traveling for business can be a hectic experience if you approach your upcoming trip without any preparation. As with everything else in the world, there is an art to getting the most out of busine...

Your Brand Is Your Business - Market It!

Jun 29, 2018

As a marketing professional, you understand better than anyone the importance of establishing a distinct brand presence for your company. People gravitate to those they identify with and can trust ...